About Company

HELP THE WORLD SEE BETTER

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Our founder, Dato’ Frankie Ng, started his career in eyewear retail business in 1994.

Established in 1996, our Group opened its first retail store at Nilai, Negeri Sembilan in Malaysia in the same year. With the leadership of Dato’ Frankie Ng, an executive Director and the chairman of the Board, Dato’ Henry Ng, an executive Director, and Datin Bernice Low, an executive Director and the chief executive officer of the Company, our Group expanded its business mainly through establishing retail stores with different brands that serve different optical product needs of the customers.

Our Group is the second largest retailer of optical products in Malaysia in terms of revenue in 2017 offering a wide range of optical products which generally includes lenses, frames, contact lenses and sunglasses which from (i) International Brands, (ii) the Group’s Own Brands and (iii) Manufacturers’ Brands carried by the Group. Our Group’s optical products brands portfolio consisted of more than 220 International Brands and Own Brands. In addition, our Group also offers optical product accessories. Our Group’s retail network, which comprises 83 self-owned, 10 franchised and two licensed retail stores located across Central, Southern, Northern and Eastern Peninsular Malaysia. Our Group adopts a multi-brand strategy to cater to different demographics within the eyewear retail market. Our Group had 10 retail brands covering the high-end, mid-end and mass-market segments of the Malaysian eyewear retail market. In addition to the aforementioned 10 retail brands, the Group’s retail brand portfolio also included a retail brand which focuses on the sales of contact lenses.

Our head office was set up in Kajang to provide management and operational support to the growing number of retail branches.

Metro Eyewear Holdings Sdn. Bhd. (Head Office)
No. 1-2, 2nd Floor, Jalan Kajang Indah 1,
Taman Kajang Indah, Sg. Chua,
43000 Kajang, Selangor.
Tel    : 03 – 8739 9178
Fax   : 03 – 8739 8180
Email: careline@mog.com.my

VISION & MISSION

“HELP THE WORLD SEE BETTER”

Our Vision is TO PROTECT YOUR VISION! We believe everyone deserves to see the best of the world. We aspire to be the one that TRANSFORMS you as a whole, helping you see, feel, and look better! Thus, our main focus lies in providing an exemplary eye care experience through continuous innovation in both product and service. In eye care, we care more.

Our Mission is TO HELP THE WORLD SEE BETTER. We are dedicated in delivering unparalleled personalised service to our customers. We aim to ensure every customer walks out confidently with enhanced vision & appearance plus a remarkable experience. Thus, we will continue to develop and expand our professional and friendly team with the latest eye care technology to serve one purpose – to match the most optimum vision care tools and service to the needs of our patients.

BUSINESS MILESTONE

The following table illustrates the key milestones of the development of the Group:

1996 – The Group was established in Malaysia by Dato’ Frankie Ng. The first retail store was opened at Nilai, Negeri Sembilan in Malaysia

1998 – Metro Eyewear Holdings Sdn. Bhd. was incorporated

2004 – “MOG Eyewear” retail brand was launched with a view to targeting the mid-end segment

2007 – “MOG Boutique” retail brand was launched with a view to targeting the high-end segment
. “MOG Creations” retail brand was launched with a view to targeting the mid-end segment

2008 – “Optical Arts” retail brand was launched with a view to targeting the mid-end segment

2009 – The Group started its licensing business. “Sunglass Art” retail brand was launched with a view to targeting the mid-end segment and focusing on sales of sunglasses

2010 – The Group started its franchising business

2013 – The Group obtained ASEAN Outstanding Business Awards-Leading in Optical Retail Industry

2014 – “M-Trend” retail brand was launched with a view to targeting the mass-market segment

2015 – “OOPPA” retail brand was launched with a view to targeting the mass-market segment and focusing on the Korean style fast fashion optical products

2016 – “Watch Out” retail brand was launched with a view to targeting the mass-market segment and primarily operates as discount store, its product offerings also include watches

2017 – The Group was awarded ASEAN Master Class Award Entrepreneur of the Year Award in Eyewear Excellence

2018 – “Lens:Me” retail brand was launched with a view to focusing on sales of contact lenses

2019 – “MOG Express” retail brand was launched with a view to targeting the mass-market segment and primarily operates in hypermarkets.
– Online sales platform was launched with a view to focusing on the sales of frames to customers in Malaysia through utilising its retail brand, “Watch Out”

AWARDS